As a business, you always need to be on the lookout for new ways to innovate and attract new customers. While visual elements have always been a must, more and more companies are now turning to video as well as photos to take their branding and advertising up a notch. After all, they say an image paints a thousand words, so how many must a video portray?
Using video is a great way to get you ahead of your competition and show potential clients and customers several dimensions of your company that they wouldn’t otherwise be able to see. Here, we answer the question: what’s a promo video and how do you create one for your business, whatever that may be.
What’s a promo video?
As the name suggests, a promo video is a video shot with the intention of getting your business seen by potential customers. This can be used on your website and social media pages and be sent out to customers via email. In a time when video content is such a focus in our everyday lives, there has never been a better time to create one for your own company. A point backed up by Cisco which reported that in 2022, 82% of global internet traffic will come from either video downloads or video streaming. A promo video will highlight everything you want to show, from areas in your venue to services you offer. It is designed to show your business in the best possible light and act as another selling tool.
What are the benefits of having a promo video?
There are a host of benefits to having a promo video. Here we outline just a few:
It can show your business in a new and more in-depth way
One of the best things about video is that it can attract people to your venue or space, immersing them in the experience of being there. If you’re trying to show off your beautiful decor or how the space can be used, such as for a wedding, a video can do this effectively. You can also add music and effects that can help people visualise how they can use the space, helping you to sell it more effectively.
It’s more engaging than lots of text
If someone is trying to find out more about you but all they see is a lot of text and a few images, they’re a lot more likely to leave your website. Videos are far more engaging as a promotional tool. In the space of thirty seconds or a minute, you can show a variety of different rooms and function spaces and give viewers an accurate view of how your venue looks in a simple yet very effective way.
It shows you’re willing to innovate
Another main benefit of having a promo video is that it shows you’re moving and adapting to the times. People want to work with innovative companies, and having a professional-looking promo video shows this.
If it comes to choosing between two venues or event companies, would you be more likely to choose the one with a website packed with text, or a website that has a smart, contemporary promotional video? It’s a no-brainer.
Why hire a professional to shoot your promo video?
When it comes to creating a promo video, you want it done properly. Something that looks half-cut or amateurish is as bad (if not worse) than if you don’t have a promo video at all. This is why it’s best to get a professional to shoot your promo video. They’ll be able to shoot your video in the best quality and be knowledgeable about all the logistics involved. Additional benefits include:
They will already have all the best equipment
Video equipment can be costly – particularly if you want a video that will stand the test of time. You need it to be able to be scaled up and still be high quality, with smooth transitions and a professional look and feel. Event videographers will have invested in the best quality camera equipment that would be quite costly for you to purchase just for a promo video or two. It’s much more economical to hire someone to do it all for you.
They will know the best shots to complement your space
If you’ve never shot a video before, it can be difficult to know just what shots will look the best. You don’t want to get to the editing stage and find you have a lot of unusable footage.
Professionals will already know what the best kinds of shots are for the context in which they’re filming. This will ensure your video looks the best quality and highlights your venue or business in the best light.
It saves you valuable time
When you own a business, you already have a host of things on your to-do list. Add learning and shooting a video to this and you’ll have barely any time to do anything else. In hiring a professional, all you need to do is sit back, relax and watch the masterpiece come to life in front of you.
If you are looking to take your business to the next level, find out how AerialJohnny can help you promote your business via stunning promo videos that will catch the eye of potential clients.
From incredible drone shots that showcase the scale of a venue and capture exciting angles, to perfectly executed video footage, our professional videographers have a real eye for detail, so get in touch today.
