England Lionesses and KIND Snacks
AerialJohnny, trusted to capture the return of the England Football Lionesses after the World Cup.
Bringing the England Lionesses home with Kind Snacks
We were fortunate enough to work with the team at Ready10 Media to bring drone filming to their Kind Snacks and England Lionesses partnership campaign.
The Challenge
- The planned activation was a stone-throw away from Heathrow which meant that flight restrictions were extremely tight
- The activation was situated in a publicly accessed park which meant timing and communication was key to get the timings right for take-off, filming and landing
- News outlets were eagerly waiting for the assets which meant footage offload efficiency along with editing had to be as streamlined as possible
The Solution
- We provided Heathrow Authorities, CAA and NATS detailed flight planning documentation with all certifications, clearances, flight paths and risk assessments
- Clear lines of communication and preplanning meant we all understood the plan when the park cleared for a few minutes to film each take
- We prepared a certain look for each asset before hand to ensure that we were ready to make small tweaks to assets saving time for delivery
Campaign Results
- 410 pieces of earned coverage
- Featured on Sky Sports, ITV News Forbes and more!
- 126% increase in brand awareness pre-campaign
- 4% growth on owned social
- 90,000 likes and 2,000 shares from one of our aerial photos!
- 8% increase in product sale post-campaign
- 25% total brand growth
So to sum it all up...
Using the power of drone technology, Ready10 were able to produce incredibly powerful assets that contributed immensely to their campaign performance at the fraction of not only the cost of hiring helicopter crews but also time spent filming, editing and delivering content on the fly (all pun intended!)
